Social Retainers · retainer only
Social content for Hong Kong’s health, wellness and fitness businesses.
Fast, lo-fi, iPhone-shot content built around founder stories, plus ads and coaching, so your business becomes a content creator that attracts more customers.
Retainer only. We take on social work as an ongoing monthly retainer, not one-off posts or shoots. For a one-off project, see Production. [CONFIRM minimum term]
Who it’s for
Businesses with a physical space and a founder worth following
- Gyms and fitness clubsStrength, boxing, CrossFit and personal training spaces.
- Yoga, pilates and movement studiosClass-based studios that want to fill sessions and build community.
- Clinics and wellness spacesPhysio, chiropractic, recovery and wellness businesses.
- Founder-led spacesOwners whose story, expertise and personality are the brand.
A good fit if customers visit you in person, you want more members or clients (not just views), and the founder is happy to be on camera, or keen to learn.
What’s included
Content briefs
Monthly strategy and briefs for every post, built on three content pillars: behind the scenes, the founder’s story and education.
Filming and editing
iPhone-shot, hook-led short-form videos (usually 30–60 seconds), batch-filmed at your space and edited fast.
Running ads
We put spend behind the content that works, to reach local customers. [CONFIRM: platforms; ad spend billed separately?]
Founder and team coaching
We coach you and your team to film and document day-to-day moments yourselves, so content keeps flowing between shoots. [CONFIRM coaching format and frequency]
How a month works
Planned, approved, then filmed fast
- Before the month startsWe review last month, plan the next one and write briefs for all 8 posts around your three content pillars.You approve the plan and briefs.
- Week 1Scripts, hooks, shot lists and the shoot schedule are locked in.You share any news, offers or classes to feature.
- Weeks 1–2We film the month’s content at your space in one to two batch days, on iPhone: fast and natural.You and your team appear on camera, with our coaching.
- Weeks 2–3Editing, captions and review. Ads are set up around the best content.You review and give feedback.
- Within the monthAll 8 posts delivered and published to plan, with ads running.You follow up on enquiries and DMs.
- Month endWe review what worked and feed it into next month’s briefs. Coaching helps your team capture moments in between.You film day-to-day moments yourself.
Results
Social case studies: Hong Kong gyms
Real numbers from our clients’ Meta ad accounts, read on 6 October 2026. DM enquiries are Instagram DM conversations started from ads, at Meta’s default attribution.
DM enquiries in our first month, at about HK$6 each
DM enquiries at about HK$15 each, from one Reel
More social work
Creator content, UGC ads and series for brands
Harman Kardon
1K+ new follows, 770+ shares and 590+ saves from creator-led content
city’super
20+ episode social cooking series
Meta Creative Shop × Bangn Body
UGC ads for Bangn Body, with Meta Creative Shop
Nourish
One-off project. Four short-form videos. [CONFIRM: show one-off work on a retainer-only page? Visuals needed]
1%
Brand. Project completed. [NO METRICS AVAILABLE: brand description and visuals needed]
Questions
Do I need to be on camera?
It helps: founder stories are at the heart of what we make. If you’re not used to it, we’ll coach you, and your team can share the load.
Do you do one-off social content?
No. Social is retainer only, because consistency is what builds an audience. For one-off shoots, see Production.
Why iPhone and not a full crew?
Lo-fi, native-feeling content is quick to make, feels authentic on social and lets us produce every month without slowing your business down.
Is there a minimum term?
[CONFIRM MINIMUM TERM AND NOTICE PERIOD]
Ready to turn your space into a content engine?
Retainers start with a short application, so we can check we’re the right fit for your business.
Apply for a social retainerRetainer only. We reply within one working day.