Social Retainers / Hive Fitness · Social case study
340+ DM enquiries in our first month, at about HK$6 each
Hive Fitness is a gym [LOCATION AND ONE-LINE DESCRIPTION NEEDED]. Before we started, the gym boosted its own Instagram post in February and March 2026, which brought in fewer than 10 DM enquiries at about HK$34 each.
Ads: our first month
| Before: the gym’s own boosted posts (Feb to Mar 2026) | Our first month (Aug 2026) | |
|---|---|---|
| DM enquiries | Under 10 | 340+ |
| Cost per DM enquiry | About HK$34 | About HK$6 |
The “before” figures come from an Instagram post the gym boosted itself, before working with us. Our first month runs from the campaign launch on 3 August to 31 August 2026.
Organic growth
Instagram, first 30 days working with us compared with the 30 days before.
Source: the client’s Meta ad account data, read-only, pulled 6 October 2026. DM enquiries are Instagram DM conversations started from ads, counted at Meta’s default attribution (7-day click or 1-day view), so they include some people who saw an ad without clicking. Return on ad spend (ROAS) is not tracked.
Founder process
How we briefed, filmed and coached the founder and coaches [CONFIRM who] to document the business themselves.
- BriefBefore each month we plan the posts around three content pillars (behind the scenes, the founder’s story and education) and agree the briefs with the founder and coaches [CONFIRM who]. [FOUNDER STORY DETAILS NEEDED: Hive Fitness’s story and pillars, e.g. why the gym exists, what it stands for]
- FilmWe batch-film at the gym on iPhone: hook-led short-form videos that feel native to Instagram. [FOUNDER STORY DETAILS NEEDED: shoot days per month, who appeared on camera, standout formats]
- CoachWe coach the founder and coaches [CONFIRM who] to document day-to-day moments themselves, so content keeps flowing between shoot days. [FOUNDER STORY DETAILS NEEDED: how we coached them, what they now film on their own]
- AmplifyWe put ad spend behind the content that worked, optimised for Instagram DM conversations. [FOUNDER STORY DETAILS NEEDED: which videos ran as ads, what the offer was]
“[FOUNDER QUOTE NEEDED]”
[NAME, ROLE], Hive Fitness
Credits
- Client: Hive Fitness
- Social content, ads and coaching: Common Area Studio
- On camera: [FOUNDER / COACH NAMES]
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