Social Retainers / More social work
Creator-led social content and a vinyl listening night for Harman Kardon
Figures for the UGC/social media content, as published on the current site. [CONFIRM: which posts, which platform, over what period]
The challenge
[CHALLENGE NEEDED: what Harman Kardon needed, e.g. awareness of the Aura Studio 4 in Hong Kong, Instagram growth]
What we did
Creator content. UGC was a big part of our social media work with Harman Kardon. We found and engaged Instagram creators with strong engagement and their own way of telling stories, such as @chanhector.
Vinyl sharing. To promote the Aura Studio 4, we invited musician Alex Lam to share his rare vinyl collection, presenting the speaker as the one for cosy home listening. We handled the event, photography, video and social content.
Client view
“[CLIENT QUOTE NEEDED]”
[NAME, ROLE], Harman Kardon
Credits
- Client: Harman Kardon
- Social and production: Common Area Studio
- Creator: @chanhector
- Featured musician: Alex Lam
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