Staging · not the live commonarea.hk · yellow tags mark open questions · stack approved 13 Oct 2026
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Production / A Common Area production

CASETiFY × Earthero

CategorySustainability campaign
DeliverablesCampaign film
Year2026

A campaign film for Re/CASETiFY™ Case-to-Cabinet, made for Earthero Studio. Phone cases collected through CASETiFY’s recycling programme were upcycled into 40 classroom cabinets for five non-profit pre-schools in Hong Kong, and the film follows the journey from design and material testing to the finished cabinets in class.

OutputsCampaign film (48 seconds, 16:9) · English and Traditional Chinese subtitles · [CONFIRM any other cuts, e.g. an Instagram version]
Designer in an Earthero T-shirt sketching cabinet ideas at a deskDesigner reviewing a cabinet drawing on a large monitorGloved hand mixing recycled phone-case granules into a white compositePhone-case frame resting on a speckled recycled-material sampleA child opening one of the upcycled cabinets in a classroom

Credits

  • Production: Common Area Studio
  • Client: Earthero Studio
  • For: CASETiFY (Re/CASETiFY™ Case-to-Cabinet)
  • Director and editor: Hanson Fok
  • Videographer: Jess (@iameurasian)
  • Voiceover: [CONFIRM: Bertha, Earthero?]
  • Crew: [CREW CREDITS NEEDED]

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